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Secondary Ticketing: Are Bots Ruining the Industry


This week, I decided that I wanted to talk about Secondary Ticketing and how it effects the Music Industry.

Many people argue that secondary ticketing is not actually a bad thing as it allows people to make money if they were no longer able attend the event. In this instance, I believe that it is acceptable.

However, secondary ticketing becomes an issue when large companies like StubHub, Viagogo and Get Me In, buy an abundance (by abundance I mean thousands) of tickets and sell them at an inflated price.  

Even though a ticket is sold at an inflamed price by a touting company, unfortunately, the artist does not receive any of the extra money made from that ticket sale, thus affecting their income. As well as affecting income, the artist can lose out on fans. Due to the cost of tickets being so high, fewer fans may be able to attend the event.


Touting also greatly affects consumers. By increasing the cost of tickets, many fans may lose out on the opportunity to see an artist they really enjoy, which could also result in the consumer losing interest in the artist.

How does this affect the music industry? You may think that with the inflated costs of the tickets that the music industry would benefit from the profit, but this couldn’t be further from the truth.

In 2017, FanFair Alliance, an anti- tout campaign group, released a survey stating that 80% of the surveyed felt that secondary ticketing is a rip off. Adam Webb, a campaigner, expressed that the survey supported the fear that touting will cause a lot of long term damage to the music industry.

So how do we go about fighting this? Legislation has been passed that bans the use of Automated software (Bots) to harvest copious amounts of tickets but this has still not put a stop to the mass purchase of tickets.

One way that I have been thinking that the Live industry could protect itself is if it adds a feature when purchasing tickets that is distinctly human. Perhaps it could be a thumb print or even retinal scans, but these methods could be used to verify the sale of tickets

I know this idea seems far-fetched and futuristic but then by adding in the human element to the purchase of tickets, it would cause a block for bots to purchase a large amount of them to then be sold at an extortionate price and hopefully create a healthy music industry



Please come back next Friday for my next blog post

Yours Truly



@TheTruthbehindtheMusic





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